Do you need help choosing between ConvertKit and ActiveCampaign for your email marketing needs? With so many options available, it can be overwhelming to make a decision.
But fear not! In this article, we’ll compare these two popular email marketing platforms to help you determine the best fit for you.
We’ll take a closer look at their features, pricing, ease of use, and more to give you a comprehensive understanding of the strengths and weaknesses of both services.
Whether you’re a blogger looking to grow your audience or a business owner wanting to increase sales, this comparison will provide valuable insights into each platform’s offerings.
So sit back and read on as we explore ConvertKit vs ActiveCampaign Review 2023: Which Platform Should You Choose?
Overview Of Convertkit vs ActiveCampaign Review
If you’re in the market for an email marketing platform, two popular options are ConvertKit and ActiveCampaign. Both offer features like email list building, trigger-based messaging, and automation, but they cater to different types of users with additional needs.
ConvertKit is simpler and more efficient for bloggers and lifestyle businesses, while ActiveCampaign offers more advanced features for agencies, marketers, and larger enterprises. When choosing between the two platforms, you must consider your budget, goals, and skill level to find the best fit for your needs.
Let’s explore what makes ConvertKit stand out in email marketing platforms and why it may be an excellent choice for your needs.
One of its main selling points is its focus on email automation, which can save you time and effort while boosting engagement with your subscribers. With ConvertKit, you can set up trigger-based messages that are sent automatically based on specific actions or behaviors from your subscribers. This feature allows you to deliver more personalized content to each subscriber, increasing the chances of conversions.
In addition to email automation, ConvertKit offers efficient subscriber management tools, including a flexible tagging system that allows you to segment your audience for targeted campaigns. Businesses with more extensive lists but lower email volumes can benefit from the platform’s pricing comparison, which bases itself on the number of subscribers rather than the number of emails sent.
Ease of use is another factor that sets ConvertKit apart from other platforms, as it has a simple dashboard layout and a straightforward navigation menu. Plus, it integrates well with other tools, such as WordPress and Shopify, making managing your overall digital strategy easier.
Now, we’ll look at what ActiveCampaign offers and how it can benefit your email marketing strategy. ActiveCampaign is a comprehensive email marketing platform with advanced automation features, making it an ideal choice for agencies, marketers, and large businesses. However, with its steep learning curve, there may be better options for beginners or those with smaller subscriber lists.
One of the standout features of ActiveCampaign is its advanced analytics and tracking options. These features allow you to gain valuable insights into your subscribers’ behavior and preferences, which can help you tailor your messaging and improve conversion rates.
ActiveCampaign is GDPR compliant, ensuring email campaigns align with data protection regulations.
The platform also offers Facebook Custom Audiences integration, allowing you to target specific audiences on social media based on their engagement with your emails.
MailChimp may be a good alternative for small email lists on a tight budget. However, if you’re looking for more comprehensive features and automation capabilities, ActiveCampaign is worth considering.
ConvertKit vs ActiveCampaign: Summary:
There are several essential points to consider if you’re considering ConvertKit vs ActiveCampaign.
First, pricing: ConvertKit’s plans are based on subscriber count, while ActiveCampaign has more complex pricing with different features at each level. If
Second, ease of use and editor: ConvertKit is simpler and easier to navigate but lacks formatting options, while ActiveCampaign has a better drag-and-drop editor with helpful tooltips.
Third, integrations: both offer WordPress integration, but ActiveCampaign has over 300 app integrations compared to ConvertKit’s close to 90.
Choose ConvertKit If…
As a blogger or owner of a lifestyle business, you want to be efficient and create smart autoresponders but not spend a lifetime setting up an overly complicated sales funnel. ConvertKit is the email marketing service you’re looking for you.
Pricing Options: Starting from $9/month for up to 300 subscribers.
Choose ActiveCampaign If…
if you’re looking for more comprehensive features and automation capabilities, an agency or business with complex sales funnel. Buy ActiveCampaign.
Pricing Options: Starting from $29/month for the Lite Plan.
ConvertKit vs ActiveCampaign: Ease of Use and Editor
Let’s explore the ease of use and editing features of ConvertKit and ActiveCampaign.
Regarding comparing editors, ActiveCampaign takes the lead with its drag-and-drop editor equipped with helpful tooltips.
Meanwhile, ConvertKit only offers a plain-text editor lacking formatting options and interactivity. However, ConvertKit makes up for this by having a more straightforward menu that is easier to navigate than ActiveCampaign’s interface.
For beginners who prioritize ease of use in their email marketing platforms, ConvertKit may be more suitable because it has fewer customization options than ActiveCampaign. But if you’re looking for advanced tagging and segmentation capabilities, then ActiveCampaign is the better choice.
Both platforms offer four types of forms, but while ConvertKit provides modern templates for forms, styling on ActiveCampaign requires formatting options. Overall, both tools have their strengths regarding ease of use and editing capabilities, depending on your specific needs.
ConvertKit vs ActiveCampaign: Integrations
Now that we’ve covered the ease of use and editor features of ConvertKit and ActiveCampaign, let’s move on to the integration comparison.
Both platforms offer various compatibility options, third-party tools, API support, and plugin features for integrating with other applications.
ConvertKit has over 90 integrations in its library, including popular apps like Shopify, WordPress, Zapier, and Teachable. It also offers integration with Crowdcast for conducting webinars.
On the other hand, ActiveCampaign boasts over 250 integrations with a wide range of apps like Salesforce CRM, WooCommerce, Google Analytics, Facebook Ads Manager, and more. In addition to this extensive list of app integration options offered by both platforms, they also provide open APIs that you can use to integrate custom software.
When choosing between ConvertKit and ActiveCampaign based on their integration capabilities, it is important to consider what third-party tools are essential for your business operations. If you’re already using one or more specific applications, checking whether they integrate well with either platform should be a priority.
Overall, both platforms have solid integration capabilities, but ActiveCampaign outshines ConvertKit due to its much broader range of available options, making it a better choice in terms of flexibility when integrating with different software solutions.
ConvertKit vs ActiveCampaign: Delivery Rate
It’s important to know that delivery rate can greatly impact the success of your email marketing campaigns, and you should consider it when choosing between these two platforms.
Both ConvertKit and ActiveCampaign have high deliverability rates. Still, it’s worth noting that ActiveCampaign is GDPR compliant, which means they take data privacy seriously and are more likely to avoid spam filters.
Additionally, ActiveCampaign offers more advanced analytics and tracking options, allowing you to monitor your email performance closely and make necessary adjustments.
Improving email deliverability is crucial for any email marketing campaign.
To ensure your emails reach their intended audience, consider implementing best practices such as using a double opt-in process, regularly cleaning your subscriber list, avoiding spam trigger words in subject lines and content, and segmenting your list based on engagement levels.
Those who want to optimize their email deliverability may find ActiveCampaign’s advanced automation options more suitable, even though both platforms provide automation features to assist with this process.
ConvertKit vs ActiveCampaign: Email Automation
As you explore email automation in this section, you’ll discover the ins and outs of creating more efficient campaigns that work smarter, not harder. ConvertKit and ActiveCampaign offer trigger-based messaging and automation templates to help streamline your email marketing efforts.
However, there are differences in their customization options and deliverability rates.
Here are some key points regarding email automation with ConvertKit vs ActiveCampaign:
- ConvertKit’s flexible tagging system allows easy email segmentation.
- ActiveCampaign offers a visual flow-chart-style editor for more advanced automation options.
- ConvertKit has basic automation templates, while ActiveCampaign offers more advanced ones.
- ActiveCampaign has a higher deliverability rate than ConvertKit, according to EmailToolTester’s tests.
- Both platforms provide customization options, but ActiveCampaign has more advanced options, such as custom fields.
ConvertKit vs ActiveCampaign: List Management
Let’s dive into list management and explore the differences between these email marketing services. List segmentation is a crucial aspect of email marketing, as it allows for targeted messaging based on subscriber behavior, interests, and demographics.
ConvertKit and ActiveCampaign offer flexible tagging systems that make it easy to segment lists.
Regarding automation workflows, ActiveCampaign has more advanced options with its visual flow-chart-style editor that allows for complex branching paths and triggers. ConvertKit’s automation system is simpler but still effective for basic campaigns.
Subscriber tagging is also useful for personalization on both platforms, allowing for dynamic content based on subscriber preferences. Campaign reporting is more comprehensive in ActiveCampaign with its social media and e-commerce conversion tracking options, while ConvertKit only offers basic open, click-through, and unsubscribe rates reporting.
|Flexible tagging system
|Flexible tagging system
|Simple but effective
|Advanced with visual editor
|Useful for personalization
|Useful for personalization
|Dynamic content based on tags
|Dynamic content based on tags
|Basic open/click/unsubscribe rates
|Social media & ecommerce conversions
Both platforms provide robust list management capabilities with different strengths depending on specific needs. ConvertKit’s simplicity makes it ideal for bloggers or small businesses, while ActiveCampaign’s advanced features make it better suited to large companies or agencies with complex email campaigns.
ConvertKit vs ActiveCampaign: Design Tools and Flexibility
Get ready to unleash your inner design guru and create stunning email campaigns with these powerful tools – you won’t believe the flexibility and customization options available!
When it comes to email design, both ConvertKit, and ActiveCampaign, offer different levels of formatting options. ConvertKit has a plain-text editor that may be limiting for some users who want more visuals in their emails.
On the other hand, ActiveCampaign offers a drag-and-drop editor with helpful tooltips that make designing responsive emails quick.
Bloggers and creators can benefit from ConvertKit’s easy-to-use automation templates, while marketers and businesses with more complex requirements can use ActiveCampaign’s tailored templates.
While ActiveCampaign has over 125 modern, responsive templates, ConvertKit only offers three basic ones. However, ConvertKit’s form templates are stylish and contemporary, while ActiveCampaign requires styling using formatting options.
If you want more advanced design features or visual elements in your emails, ActiveCampaign is the better choice between the two platforms.
ConvertKit vs ActiveCampaign: Prices
You’ll want to pay close attention to the pricing section because it can significantly impact your budget and decision-making process when comparing ConvertKit and ActiveCampaign.
However, you need to know that investing in email marketing can provide massive value, and it may surprise you how surprisingly affordable ConvertKit and ActiveCampaign are. Email marketing has a median ROI of 122%, outpacing social media and paid ads.
Both platforms offer a subscriber-based pricing model, but their plans differ in features and price points. ConvertKit has three pricing tiers based on the number of subscribers, starting at $29 per month for up to 1,000 subscribers.
ActiveCampaign has four plans that support up to 250,000 subscribers, with prices ranging from $29 per month for the Lite plan to $279 per month for the Enterprise plan. One advantage of ConvertKit is that all of its plans come with access to email automation and list management features.
On the other hand, ActiveCampaign’s more expensive plans include additional sales and CRM tools and advanced email marketing features such as split testing and dynamic content. Both platforms offer WordPress integration plugins, although ConvertKit’s plugin is considered more flexible.
Ultimately, your choice between ConvertKit and ActiveCampaign will depend on your needs and budget constraints.
ConvertKit vs ActiveCampaign: Customer Support
It’s essential to have access to reliable support when using any software, especially for something as integral to your business as email marketing.
ConvertKit and ActiveCampaign offer a range of support options such as 24/7 Support, a Help Center, Live Chat, Phone Support, and Email Support. However, there are some differences between the two platforms when it comes to their approach to customer support. Here are four fundamental things to remember:
ActiveCampaign offers three one-on-one training sessions with its Professional plan.
ConvertKit has a basic dashboard with a checklist feature and a straightforward navigation menu.
Both platforms have decent support with email, live chat, and knowledge bases available.
ActiveCampaign is GDPR compliant.
If you’re new to email marketing or experiencing technical difficulties, ConvertKit and ActiveCampaign offer dependable customer support options to help you get started quickly. However, if you’re seeking more personalized training sessions or require full GDPR compliance without any additional steps, ActiveCampaign might be your better option.
ConvertKit vs ActiveCampaign: Security, Spam, and Design Testing
As you explore the security, spam, and design testing features of ConvertKit and ActiveCampaign, you’ll find that both platforms prioritize email deliverability rates.
ConvertKit uses industry-standard security measures to protect your data from unauthorized access or disclosure. The platform also offers spam testing through a third-party service, which allows users to check how their messages will appear in different email clients and avoid landing in recipients’ spam folders.
However, ConvertKit needs more design testing options, which means users can only preview their emails across various devices or browsers after sending them.
On the other hand, ActiveCampaign takes security seriously by complying with GDPR and providing two-factor authentication for login protection. The platform has a built-in spam checker that analyzes the content of your emails for potential issues and provides suggestions on how to improve them.
Additionally, ActiveCampaign offers design testing through Litmus integration, allowing users to see how their emails will look on different devices and operating systems.
Overall, both platforms have solid security and deliverability features but differ in their approach to design testing. It’s important to compare these features with other email marketing services before deciding based on individual needs.
ConvertKit vs ActiveCampaign: Reporting and Analytics
Let’s dive into how both platforms handle reporting and analytics and discover which can provide the insights needed to optimize email campaigns.
ActiveCampaign offers more advanced reporting options than ConvertKit, with data visualization tools allowing you to track performance metrics easily. The platform provides a range of reports, including open rates, click-through rates, bounce rates, social media conversions, e-commerce conversions, lead scoring, and contact activity history.
On the other hand, ConvertKit’s reporting is basic and only shows open rates, click-through rates, and unsubscribe rates. Although it lacks visual aids for data interpretation like ActiveCampaign does in its dashboard.
However, ConvertKit allows you to create custom segments using subscriber tags based on their behavior on your website or interactions with emails sent. This segmentation tool enables users to evaluate specific campaign results according to audience interests or preferences and adjust future email campaigns accordingly.
Businesses that require more detailed insights should consider ActiveCampaign’s comprehensive approach toward analytics. On the other hand, those looking for an affordable option with more specific needs are recommended to use.
ConvertKit vs ActiveCampaign: Scalability
If you want to expand your email marketing efforts and grow your business, it’s essential to consider the scalability of both platforms when choosing between ConvertKit and ActiveCampaign.
A subscriber count analysis is essential for determining which platform can accommodate future growth potential.
ActiveCampaign offers plans that support up to 250,000 subscribers, making it a more viable option for larger businesses with significant growth potential.
Its performance evaluation tools are also more advanced than ConvertKit’s, allowing businesses to track their progress and make data-driven decisions.
Regarding future-proofing strategy, ActiveCampaign may be the better choice due to its ability to handle larger volumes of subscribers and offer more advanced features for scalability.
ConvertKit vs ActiveCampaign: Detailed Features Comparison
Look at the detailed features comparison table to get a clear picture of what each platform offers and how they stack up against each other – it’s like laying out all the ingredients for a recipe to see which one will make the perfect dish for your unique needs.
- ActiveCampaign offers more comprehensive features, including a drag-and-drop email designer, split testing, personalization, and CRM tools. It also has more advanced analytics and tracking options, making it easier to understand how well your campaigns are performing.
- Additionally, ActiveCampaign is GDPR compliant and offers Facebook Custom Audiences integration.
In contrast, ConvertKit is simpler and easier for beginners with its basic dashboard and straightforward navigation menu.
- It focuses on simplicity and efficiency for bloggers and lifestyle businesses while offering customizable sign-up forms, automation tools, and easy-to-use email automation templates with a visual editor. However, its reporting is limited compared to ActiveCampaign’s more advanced reporting options, which include social media and e-commerce conversions.
- Lastly, both platforms offer WordPress integration, but ConvertKit’s plugin is more flexible than ActiveCampaign’s.
ConvertKit vs ActiveCampaign: Final Thoughts
Now that you’ve compared the features and pricing of ConvertKit and ActiveCampaign, it’s time to wrap up with some final thoughts on choosing the best email marketing platform for your unique needs.
One crucial factor to consider is the ease of use. While both platforms offer user-friendly interfaces, ActiveCampaign may have a steeper learning curve due to its more advanced automation options. If you’re new to email marketing or prefer a more straightforward dashboard, ConvertKit may be the better choice.
Another consideration is pricing comparison and integrations available. Both platforms offer reasonable prices based on subscriber count, but ActiveCampaign’s plans can be more complex with additional features like sales and CRM tools.
Regarding integrations, both platforms offer dedicated WordPress plugins, but ActiveCampaign has a broader range of app integrations.
Lastly, customer support quality should also play a role in your decision-making process, as technical issues can arise anytime. Choosing between ConvertKit and ActiveCampaign ultimately depends on your specific needs and preferences.
Frequently Asked Questions
Which email marketing platform should you choose between ConvertKit and ActiveCampaign? Both services have strengths and weaknesses, so it ultimately comes down to your specific needs and preferences.
If you’re a blogger or content creator looking for a simple and user-friendly platform with powerful automation features, ConvertKit is an excellent choice. Its visual automation builder makes it easy to create complex automated workflows without needing any coding skills. Plus, its pricing plans are straightforward and affordable for those just starting.
On the other hand, if you’re a marketer or business owner who needs advanced marketing tools like predictive analytics, split testing, and CRM integrations, ActiveCampaign is the way to go. It has more robust features than ConvertKit, but learning how to use it effectively may take some time.
As the adage goes, “There’s no one-size-fits-all solution.” Consider your goals, budget, and technical expertise when deciding between ConvertKit and ActiveCampaign.
With either option, you can rest assured that you’ll have access to powerful email marketing tools to help grow your business or brand.